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"With Apple expected to join the space in the coming weeks, we anticipate even more attention on phablets as larger screen smartphones become the new norm," said Melissa Chau, IDC senior research manager. Samsung Electronics, which launched its newest phablet Wednesday, started the phablet category with the introduction of the 5.3-inch Galaxy Note in 2011. Though the device was mocked at first for its large, almost comical display, but the larger display size gradually found acceptance with consumers. There was a begrudging acceptance of the Note 2 in the market and eager anticipation for the Note 3. Samsung's devices also set off a stream of similar big-screen devices from rival handset vendors such as HTC and LG. Even Apple plans to introduce bigger screen iPhones, including a possible 5.5-inch phablet, during an event Tuesday in Cupertino, Calif.

Samsung, the world's biggest smartphone vendor, on Wednesday showed off its new 5.7-inch Galaxy Note 4 at its Unpacked events in Beijing, Berlin, and New York, It also unveiled the Galaxy Note Edge, a new phablet with a 5.6-inch display that curves around the right side of the device -- giving a sort of infinity pool effect, Users can see quick notifications, such off white iphone case iphone case as sports scores or trending items on Twitter, or click on app shortcuts, even while watching a movie on the main screen, In a world where all smartphones have started to look the same, the Galaxy Note Edge stands out..

Despite pioneering the market, Samsung risks losing its position to Apple. Analysts say there's a lot of pent-up demand for larger iPhones, and the anticipated iPhone 6 could be one of the largest product launches in Apple's 38-year history. Apple reportedly has asked manufacturing partners to produce about 70 million to 80 million units of its larger screen iPhones by December 30, which is about 30 percent to 40 percent more iPhones than it ordered for its initial run of last year's iPhone 5S and 5C.

You could be forgiven if you've never heard of Galaxy Apps, Samsung's off white iphone case iphone case own version of an app store, designed to service its increasingly large lineup of products, which grew on Wednesday with the unveiling of the Galaxy Note 4 and Galaxy Note Edge, Prior to July, Galaxy Apps went by Samsung Apps, the change being an acknowledgement that awareness of the store was limited, John Pleasants, head of Samsung's Media Solutions Center America, or MSCA, the unit responsible for the app store, wants to change that..

"Our app store needs to be world class in itself," he said in an interview. "We need to work more at attracting more developers."The unit has seen some drastic changes over the last several months. Pleasants, who joined Samsung in June after stints at companies such as Disney and Electronic Arts, runs a unit that traditionally has reported back to headquarters in Korea. In August, the unit was shuffled under Samsung's US unit, and Pleasants reports to Samsung's North American CEO, Gregory Lee. "It's a big deal, actually," Pleasants said. "It's a very empowering sort of thing for us."By aligning itself more closely to the other regional units, Pleasants said, his unit contributes more to the immediate success of Samsung's products. Previously, MSCA acted like a satellite operation more focused on research. "Before, it was people on the side reporting up to headquarters that were working on things not necessarily at the spear point of commercialization (in North America)," he said.

One of the focuses for Pleasants will be improving Galaxy Apps, He doesn't intend for Samsung's app store to replace Google Play, which boasts more than 1 million apps and wide adoption, Instead, Galaxy Apps will be more selective, and focus on apps that take advantage of Samsung's unique products or features, such as the S Pen stylus on the Galaxy Note line of big-screen smartphones, It's also important that the apps and media run seamlessly on every device, At the Samsung-hosted event in New York, Pleasants said the company's streaming-music service, Milk, will run not just on smartphones, but Web TVs and wearable off white iphone case iphone case products as well, He also stressed that he doesn't just see Galaxy Apps as an app store, but a potential new platform..

"We're going to focus on making our ecosystem hum and sing better than anyone else's," he said. Pleasants acknowledged that Galaxy Apps hasn't been successful yet. The app store isn't easy to work with, and there are improvements needed in software development kits, application programming interfaces and general developer support. The slew of Samsung apps that came preloaded on flagship devices such as the Galaxy S3 came from MSCA as well. Those apps have been the target of critics, some of whom have labeled them no better than bloatware, or useless bits of preloaded software that do little more than take up space.

MSCA will still make apps, Pleasants said, but it will pare down the number to a few that "are meaningful and move the dial." He admitted that some of the company's apps haven't had much success, and that Samsung would move away off white iphone case iphone case from them, He wouldn't comment on how MSCA operated in the past, noting only that things have changed radically in the last three years, "We intend on upping our game," he said, "It's gotten significantly better and it will continue to get better."Update, 12:21 p.m, PT: Clarifies quote from John Pleasants, head of Samsung's Media Solutions Center America, or MSCA..

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