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For Apple, having a successful iPhone 6 launch is vital. Apple hosts only one phone event a year, and it generates more than half its revenue from its smartphone line. The iPhone serves as the linchpin to Apple's overall growth, particularly as the market awaits the widely speculated iWatch and as the iPad struggles against lower-cost rivals and larger phones. Thursday's invite came earlier than many market watchers expected. Typically, Apple sends out invites to the event a week before the launch. This time around, it gave reporters more notice, possibly because the invites would go out right after Labor Day if following the typical schedule. But the invite also came the morning after rivals Samsung and LG unveiled new smartwatches, which likely caused Apple to overshadow the Korean companies' news.

The venue on the De Anza College campus also is a change for Apple, It has tended to hold most device launches at the Yerba Buena Center in San Francisco or on Apple's campus in Cupertino, But Apple also has some history with the Flint Center, Steve Jobs unveiled the first Mac there in 1984, and he also showed off iMacs at the location in 1998 octane pure case for apple iphone 7 and 8 - smoke and 1999, The Flint Center can accommodate a larger crowd than the recent venues Apple has used, indicating the event's importance to the company, Apple already has started making the Flint Center its own, The company has been building a large structure on the college campus, which was earlier spotted by MacRumors..

We've contacted Apple and will update the report when we have more information. CNET will bring you full coverage from the event, starting with a live show before Apple's launch begins and a live blog with all the announcements. Updated at 12 p.m. PT with additional details. Apple event invitations through the years (pictures) 19 Photos. Invites from the Cupertino, Calif., electronics giant give almost no hints, saying "wish we could say more." But the general consensus is that Apple will unveil its next smartphone.

Wired, citing people familiar with the matter, reported Thursday that NFC, or near-field communication, is coming to the hotly anticipated iPhone 6 and will power a new mobile-payment platform on the device, NFC allows for touchless, octane pure case for apple iphone 7 and 8 - smoke short-distance interaction between a mobile device and other objects, often used to allow payments at a register or a quick way for one phone to recognize another, Amid the bevy of iPhone rumors coming out in the run-up to the smartphone's expected launch on September 9, the NFC prediction was already hinted at last month by other publications..

If these rumors are true, the change could allow Apple to catch up to its chief rival, Samsung, in offering the technology. A few years ago, Samsung highlighted the absence of NFC in iPhones when trying to pitch its Galaxy smartphones. Many of Samsung's Galaxy phones can share content such as photos or a music playlist by simply bumping the backs of the phones together. NFC can also be used to pair smartphones to other devices, such as cameras and wireless headphones and speakers, simply by placing a phone in close proximity to compatible devices.

Wired reports a new mobile-payment platform will be one of the "hallmark features" of the new device, While Apple doesn't offer much so far in mobile payments, the company did take a small step in that direction octane pure case for apple iphone 7 and 8 - smoke with Passbook, a service launched in 2012 that brought together a person's loyalty cards, coupons, and event tickets on the iPhone, Passbook doesn't include debit or credit card payment features, Among the other rumored upgrades, most industry watchers expect the next iPhone to have two display sizes, a 4.7-inch model and a 5.5-inch model, larger than the latest 4-inch iPhone 5C and 5S phones, That new feature, again, is seen as an attempt to match other smartphone makers such as Samsung, which have been moving into larger displays in their newer models..

On Thursday, Sony posted a teaser video to its Xperia channel on YouTube, just a week ahead of the rumored unveiling of a new flagship Xperia device on September 3 at Sony's press event at the IFA trades show. Any new device would likely come with a wide range of improved specs to take on the likes of Apple's iPhone 6, which is also expected to be unveiled next month. The video mostly shows 20-somethings being active -- skateboarding, chopping onions, running on a track, jumping into a pool. But the more tantalizing element of the video was a flash of three silhouettes, suggesting that Sony has more in store for its event than initially expected. The video also starts out with a count of 1, 2, 3.

Sony has been tight-lipped about any devices it might reveal, The consumer electronics giant holds press events at IFA each year and typically uses the time to show off new smartphones and tablets, This year, it had seemed as though Sony would focus on its next flagship handset, but perhaps tradition will hold true, CNET has contacted Sony for comment on the video, We will update this story when we have more information, (Via The Verge), A silhouette and a count of 1, 2, 3 suggest that octane pure case for apple iphone 7 and 8 - smoke Sony has more than one device up its sleeve for next week's IFA unveiling..

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