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Popping up Monday on YouTube, the 30-second spot starts off with the iPhone's Siri singing "I feel pretty, oh, so pretty" before greeting Cortana and commenting that the HTC One M8 looks "nice." Siri also calls the new HTC One" sleek," but says of itself that "I'm more than just a pretty face."Boasting about its own features, Cortana pipes in that it can check your calendar and the traffic to help you get to your appointment on time. Siri then exclaims how great the HTC One sounds, to which Cortana adds: "I have two speakers for music." In response, Siri says: "Oh, I only have one, and I'm sitting on it."Microsoft continues to face a challenging mobile market dominated almost exclusively by Apple and Android. The software giant has been pushing Windows Phone via the new features in version 8.1, such as Cortana, and the latest handsets from its partners. Although it's firmly in third place in the mobile market, Windows Phone's market share remains around 3 percent.

Playing up the features of both Cortana and the latest HTC One phone may be a cool marketing strategy, misty forest hang loose iphone case But it's unlikely to boost sales of Windows Phone devices, especially with new iPhone and Android devices coming out soon, The latest spot follows a video ad from July in which Microsoft touted Cortana as more capable and helpful than Siri, For example, the July spot featured a series of tasks that Cortana was able to accomplish but which Siri sadly said that it could not do, Cortana is also supposed to understand more natural-language queries than can its iOS rival..

Voice assistants have become a key feature on smartphones, but screen size, display quality, and diversity of apps are likely more important features for the average buyer. And with a bigger-screened iPhone expected to appear this month, Microsoft will face increased challenges even maintaining its sliver of the mobile market. Running on the new HTC One M8 for Windows Phone, the Cortana voice-activated assistant touts its superiority over Apple's Siri. A new video spot from Microsoft plays up the advantages of both HTC's new flagship phone and the Cortana voice assistant.

As he strums his right hand in front of his Moto 360, the Motorola smartwatch set to hit the market this week, Singleton praises the third-party software developers using Wear, The company debuted the software in March, modified from Android, the most popular operating system in the world misty forest hang loose iphone case for smartphones and tablets, "There are a lot of apps out there," he says after he stops strumming, during an interview here, As for the guitar-playing program: "We would have never thought of that."He won't say exactly how many apps there are, but offers that "thousands" of the more than 1 million programs in the Google Play store -- where consumers download apps for their Android devices -- have been updated to support Wear..

Google showed off the platform at its I/O developer conference in June, with demos on using the software to order food or hail a ride from a smartwatch. But the company has until now been mostly quiet about what's next. Google is readying "several" updates to Android Wear before the end of the year, with the first coming this week. Some features on the horizon include the ability to pair a smartwatch with a Bluetooth headset, Singleton says. Watches with hardware that supports GPS capabilities will also be able to use geolocation data to track their fitness sessions. So, if someone taking a run wanted to listen to music but leave her phone at home, she'd be able to store some songs on her watch, and listen to them through a set of Bluetooth headphones.

Android Wear will also let misty forest hang loose iphone case third-party developers design their own watch faces -- which is what a wearer sees first when glancing at the watch -- and let owners download them from the Play store, Customized watch faces -- like ones that display current scores for a favorite sports team, or ones that show a certain company's stock price -- can be easily swapped out, Some developers have already figured out how to design smartwatch faces, Singleton said, but there's been no straightforward way to do it..

The wearables market -- specifically the smartwatch part of it -- is about to get a lot of attention. Three Android Wear devices have already been announced: The Moto 360, which has a round watch face and will reportedly sell for $250, LG's $230 G Watch , and Samsung's $200 Gear Live . Samsung also last week introduced the Gear S, the first smartwatch in its portfolio that will work independently from a smartphone (watches so far must typically be paired with another device, like a smartphone). A handful of companies are expected to make wearables announcements at the IFA conference, Europe's biggest tech show, in Berlin later this week. And Apple, Google's archrival in smartphones, may also show off a wearable device of its own during a Sept. 9 press event where it's expected to introduce a new version of the iPhone.

The category is still in its infancy, though the market has grown in the past year, In 2013, 9.7 million wearables were shipped, according to CCS Insight, a research firm, By the end of 2014, that figure is projected to jump to 22 million, Google has ambitious plans for Android as a whole, At Google's I/O conference in June, Android chief Sundar Pichai laid out plans to inject the platform into several facets of everyday life, powering everything from car dashboards to televisions to wearables, Google's OS has more than 1 billion active users, Pichai said, and runs on almost 80 percent of the misty forest hang loose iphone case world's smartphones, In comparison, Apple's iOS, which drives the iPhone and iPad, has around 17 percent share of the market..

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