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Now, Unilever is having a go with Day 2, an aerosol spray that went on sale online only last week that it says refreshes, reshapes and dewrinkles clothes on the chairdrobe, using technology like fabric-stiffening molecules. There are versions for denim and delicates, in addition to the original. Denim jeans are by far the most reworn garment, Unilever says. “That’s a high pride point for a lot of millennials, you know, ensuring that their denim is as pristine as possible,” said Day 2’s co-founder and marketing head Nathan Olivieri.

Denim aficionados have warned for years against washing jeans, Levi Strauss CEO Chip Bergh, a 28-year veteran of P&G, told a conference in 2014 that the jeans he was wearing that day were a year old and had never been washed, LIKE A START-UP, Unilever’s home care president Kees Kruythoff calls catering to millennials’ mindset a way of “future-proofing” the portfolio, In addition to Day 2 in the United Kingdom, Unilever is testing a portion-controlled detergent in the Netherlands called Less, Both projects have been structured as if the developers were small and agile start-ups, not a calgary flames cufflinks multinational..

The global laundry detergent market is expected to reach $205.2 billion by 2025, up from $133.3 billion in 2016, according to Grand View Research, which predicts 4.9 percent annual growth fueled by the rising penetration of washing machines in developing countries. In more developed markets, growth is helped by eco-friendly brands like Seventh Generation, now owned by Unilever, and Method, Grand View said. These upstart brands, which boast fewer chemicals and packaging with recycled plastic, are part of the wave of disruption that earlier slammed food and personal care and has finally shaken up home care.

Laundry leaders P&G, Unilever and Henkel calgary flames cufflinks (HNKG_p.DE) are aiming to save consumers time with pre-measured or all-in-one offerings, Meanwhile, start-up subscription brands deliver soap to consumers’ homes, while new mobile apps offer laundry services on demand, Unilever’s detergent Skip has partnered in Paris with the mobile app Cowash to connect people with neighbors willing to wash and iron their laundry for a fee, Cowash says about 80 percent of its customers have washing machines and wash some of their clothes, but use the service to avoid time-consuming items like shirts that need ironing..

“They don’t do it because they don’t have washing machines, they do it because they don’t have time,” Cowash founder Adrien Hugon said. Indeed, the project brief Unilever handed down to Olivieri some 10 months ago was to create a product that would give millennials more confidence to rewear worn clothes, since there was nothing on the market that explicitly targeted the issue and addressed smell, wrinkles and shape, the 25-year-old told Reuters. While P&G’s Febreze spray can be used to remove odours from clothes, for example, it more often focuses on hard-to-clean fabrics in the home or car such as upholstery and curtains.

Over the course calgary flames cufflinks of one month last autumn, Olivieri’s ten-person team developed the brand away from corporate headquarters in a rented house in a village outside Liverpool, frequently inviting consumers in for real-time feedback, The project is representative of how Unilever is approaching new brand development with research that engages consumers early in the process, The premium all-in-one product is delivered in packaging meant to be attractive enough to be displayed in a bedroom, Olivieri said, It’s a proposition that was never going to be cheap: a 200-ml can that can treat 25 garments costs 7.50 pounds ($9.68), compared to the roughly 7 pounds it costs to buy enough of Unilever’s Persil Powercaps to wash 30 loads of laundry..

WASHINGTON (Reuters) - Canadian Foreign Minister Chrystia Freeland, departing from a meeting with the top U.S. trade negotiator, said on Wednesday talks between the two nations aimed at revamping the North American Free Trade agreement continued to be “constructive.”. “We continue to work hard,” she said after meeting with U.S. Trade Representative Robert Lighthizer. “The atmosphere continues to be constructive and positive. There is good faith and good will on both sides.”.

WASHINGTON (Reuters) - The U.S, Senate voted 85 to 14 on Wednesday to confirm Elad Roisman, President Donald Trump’s pick as commissioner to fill the vacant Republican seat atop Wall Street’s securities regulator, The decision allows Roisman, 37, to be sworn calgary flames cufflinks in at the Securities and Exchange Commission (SEC), replacing Michael Piwowar, a Republican who vacated the role when his term ended in June, Wednesday’s vote brings the current four-member panel to its full five-member complement, at least until year-end, when one of the Democratic commissioners ends her term..

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