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While Motorola had a significant presence in emerging markets, Nokia outmuscled the company with broader reach around the turn of the millennium. Even in the modern smartphone era, Motorola had what many considered the first legitimate competitor to Apple's iPhone with the Droid, which was backed by a $100 million marketing campaign and an alliance among Motorola, Verizon Wireless, and Google. The smartphone was released in 2009, when AT&T still had the exclusive rights to sell the iPhone in the US.
Even as wooden wonderland barn owl collage iphone case most handset manufacturers today invest in a solid flagship product -- think the iPhone 5S, Samsung Galaxy S5, HTC One M8 or the LG G3 -- Motorola has been thinking different, It changed course when Google purchased the mobility business in May 2012 for $12.5 billion, Under former Google executive Dennis Woodside, the company simplified its product line down to the Moto devices, which offered a version of the Android software that is free from the kind of additional software loaded on by other handset manufacturers, Its push began with the Moto X a year ago, followed up by the Moto G in November..
The identity change extended to Motorola's place of work. It was under Woodside that the business began plans to relocate from Schaumburg, Ill. -- a sleepy suburb of Chicago -- first to another suburb called Libertyville and then into downtown Chicago's historic Merchandise Mart building. Woodside didn't stick around for the move, leaving in February, a month after Google and Lenovo struck their deal. (He now serves as chief operating officer of cloud storage provider Dropbox.). By the time Motorola was ready to move, there were fewer employees. As of June, the business employed 3,485 people, down from 4,600 a year ago and 20,293 in 2012, when a home set-top box division was still part of Motorola. Workers started filling the new Merchandise Mart office in February, with the move completed in April.
It was around this time that Osterloh, who joined Motorola in 2012 during the reboot, took the reins as president and chief operating officer, a step up from his role as head of the product management group, Motorola hasn't named a new CEO and may keep the post vacant, Osterloh said, Motorola used its new digs -- white wooden wonderland barn owl collage iphone case open workspaces with splashes of colors reminiscent of a place befitting a Silicon Valley company -- to host its latest product launch, At the new Chicago downtown office and labs, it unveiled the latest Moto G and Moto X, as well as an accessory earpiece called the Moto Hint, It also provided more details on the Moto 360 smartwatch, including the $250 price the development process behind the device, and showed off the facilities it used to create those products..
To emphasize the importance of customers in overseas markets, Motorola also held six other launch events around the world that same day. Critics have questioned whether Motorola will keep offering lower-priced smartphones, especially under new ownership. Incoming parent Lenovo has a track record of successfully acquiring and integrating US business, having catapulted into the PC market through its acquisition of IBM's personal computing division in 2004. It already makes smartphones, but hasn't cracked the US market.
Lenovo declined to comment about Motorola's future, citing the uncompleted deal, Osterloh, however, said he's confident Motorola won't change -- even as new priorities and goals are set, "We're going to keep doing this until everyone knows about it," Osterloh said in an interview, wooden wonderland barn owl collage iphone case "It might take 10 years, it might take two; it doesn't matter to us."For now, outsiders are looking for sales and profit, Motorola was a drag on Google's earnings, In the last quarterly report, Google posted a net loss from discontinued operations of $68 million, and placed the blame on Motorola, Osterloh said the unit makes money on the smartphones it sells, and said its losses are narrowing..
Motorola should be able to tap into Lenovo's more efficient manufacturing process, as well take advantage of the combined company's ability to negotiate for cheaper components. There's also little overlap in markets where Lenovo and Motorola serves, which means they can continue to win customers without worrying about cannibalizing each other. Lenovo has said it expects the business to generate a profit four to six quarters after the deal closes by the end of the year, and Osterloh reiterated the timetable. One reason he's so optimistic is the Moto G.
"We hit a part of the market that is converting to smartphone right now with a product that is great," wooden wonderland barn owl collage iphone case Osterloh said, "We were very fortunate to have that come together, "While cheaper and less powerful than the Moto X, the Moto G is more critical to getting consumers back on the Motorola bandwagon, particularly in the world's fastest growing markets, For one Motorola Mobility employee, it was customer feedback of the most extreme kind, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..
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