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BURSSELS (Reuters) - EU antitrust regulators will decide by Oct. 19 whether to clear U.S. software giant Microsoft’s $7.5 billion acquisition of privately held coding website GitHub. Microsoft, which wants to acquire the firm to reinforce its cloud computing business against rival Amazon, requested European Union approval for the deal last Friday, a filing on the European Commission website showed on Monday. The EU competition enforcer can either give the green light with or without demanding concessions, or it can open a full-scale investigation if it has serious concerns.

(This version of the story corrects $100 million to $100 billion in 13th paragraph), By Pei Li and Adam Jourdan, BEIJING/SHANGHAI (Reuters) - Meituan Dianping, which raised $4.2 billion in its Hong Kong IPO, is one of China’s super-apps, with 340 million users ordering groceries, paying bills, renting bikes and booking hotels - but it is philadelphia eagles cufflinks far from alone, The delivery-to-ticketing platform, backed by internet giant Tencent Holdings Ltd (0700.HK), is squaring off with Alibaba Group Holding Ltd-backed (BABA.N) rivals including Alipay, Ele.me and Koubei as well as Tencent’s own WeChat..

This battle of the super apps - which offer users a plethora of disparate services - creates a challenge for the company ahead of its public float this month. On Thursday it set an aggressive valuation of $52.8 billion. To justify its price tag, Meituan will need to lure in cost-conscious consumers like Wu Lingli, 22, a student in Wuxi. “Generally it’s all about price,” said Wu, who jumps between Meituan and rivals Ele.me, Didi, Taobao and others when shopping online. “If the product is the same then I’m definitely just looking at price; I’ll go wherever is cheaper.”.

The philadelphia eagles cufflinks company is coming to market as China’s tech sector faces something of a downturn, with investors questioning sky-high valuations, Tencent and Alibaba, along with recent listings like Xiaomi Corp (1810.HK), have seen their shares sink this year, Meituan Dianping, like many of China’s fast-growing tech firms, has had to burn cash to keep ahead of rivals, both to subsidize shoppers and add new services, It bought bike-sharing firm Mobike for $2.7 billion this year, an expensive acquisition that is straining its margins..

Its wide variety of services has attracted users, but crimped profits. The company lost 22.8 billion yuan ($3.33 billion) in the first third of this year, despite a big jump in revenue. It lost about $2.8 billion in 2017. Alibaba, meanwhile, has been beefing up its offerings, snapping up food delivery service Ele.me and Baidu Waimai, which it plans to roll together with its lifestyle services app Koubei. Its affiliated payment app, Alipay, which has more than 500 million users, already bundles shopping and travel.

WeChat also offers shopping, ticketing and food delivery, while Meituan’s push into hotel booking and ride sharing has pitted it against firms like Ctrip (CTRP.O) and Didi Chuxing, both dominant in their fields, Meituan Dianping sees room for growth, Citing a report from iResearch, it estimates China’s consumer service e-commerce market will grow to 8.01 trillion yuan ($1.17 trillion) by 2023, almost three times the size of the market last year, “In the short term philadelphia eagles cufflinks there will be turbulence, but in the long run I expect (Meituan’s) valuation to exceed $100 billion,” said Li Chengdong, a Beijing-based tech analyst..

“The reasoning is simple: the position that Meituan has in food and amusement services is similar to Alibaba in e-commerce, but even more solid,” Li added. “The market is big enough.”. The battle for that market is playing out on China’s streets, with Meituan’s fleet of yellow-and-black-clad couriers competing against an army of blue-wearing Ele.me workers and red-uniformed Baidu takeaway crew. Meituan has already survived a subsidy war, but pricing - especially in food delivery - remains central.

On rival Ele.me’s app, prominent philadelphia eagles cufflinks banners offer “50 percent off” yellow rice cakes, “delivery starting from 0 yuan” and “special prices” on home delivered crabs, Meituan’s take-away platform has similar deals, “The question will be, when you stop subsidizing these items, how many people can afford it?” Jane Sun, chief executive of Chinese online travel platform Ctrip, told Reuters in an interview in Beijing, “That’s the challenge for any company who is using cash rebates to gain customers.”..

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