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But Microsoft isn't the only one with lofty ambitions. "If Microsoft can't get it right, then none of its services will be meaningful to people," Lopez said. "If Google gets it right first, it'll have an extraordinary position in the market."Getting people to trust and use Cortana meant giving the virtual assistant that slightly human touch. "You can't make this faceless thing and expect people to talk to it," Ash said. And if Microsoft was going to use the Cortana from Halo fame, it was going to go all in. Throughout most of 2013, Microsoft worked with 343 Industries, the developer behind the new Halo games, and hired a creative team with experience in creative and science fiction to help write a script.

It also meant hiring the same voice actress, Jen Taylor, to voice Cortana, although she can only be heard by Windows Phone users during pre-recorded responses and messages, From any text-to-talk evo tactical case for apple iphone 6 plus and 6s plus - tactical/black messages, Microsoft used another voice actress because Taylor didn't have the time to record every single response, Ash said, She is best heard in "Chit Chat" phrases, or the witty responses proferred when asked a direct question, You can ask her to tell a joke (Why did the hipster burn his mouth on his coffee? Because he drank it before it was cool.), or get her thoughts on Apple's soon-to-be built doughnut-shaped campus: "Their new headquarters looks kind of like a Halo, I'm into it."Regarding former Microsoft CEO Steve Ballmer, Cortana says "You could power Cleveland with that guy's energy!"She's also a fan of 2013 dubstep hit, "The Fox." (Just ask Cortana what the fox says.)..

"The jokes are pretty good," Malekzadeh said, adding that Chit Chat was something the team wanted to invest in early on. That's because it was important she sound human. Otherwise, people would drop the natural language and revert back to basic search phrase. More critically, the natural language and quick responses help create that emotional bond between Cortana and the user, which was a primary goal for Malekzadeh. "Similar to when you create a piece of art, you like your audience to connect with you through that lens, in their own unique way."Microsoft's Sogol Malekzadeh talks about her journey from artist in Iran to designer who helped create Windows Phone's marquee virtual assistant.

On paper, things shouldn't look so rosy, This is an "off" quarter for Apple, still months away from releasing a buzz-generating new iPhone, Several top-tier smartphones have debuted in the last few months, and competition has never been stiffer even as the market is slowing, One of those devices, Samsung's Galaxy S5, has proven to be disappointing, suggesting the iPhone could also be vulnerable, Yet Apple keeps chugging along, Analysts, on average, expect Apple to report it sold 35.9 million iPhones when it posts its fiscal third-quarter results after the market close on Tuesday, according to a calculation by Fortune, That represents a 15 percent increase over its results evo tactical case for apple iphone 6 plus and 6s plus - tactical/black from a year ago..

The continued strength of the iPhone represents an anomaly at a time when the smartphone business is maturing and there is a noticeable lack of excitement in the area. As demand for pricey devices wanes -- analysts say almost everyone who wants a smartphone in mature markets already has one -- the question arises: Can Apple stay above the fray? Or will it too succumb to the broader pressures of the market?. "Strong iPhone demand at the end of the product cycle speaks to high loyalty rate of the Apple ecosystem," said Katy Huberty, a Morgan Stanley analyst who estimates that Apple sold 39 million iPhone units in the period, above the consensus.

Apple's results and evo tactical case for apple iphone 6 plus and 6s plus - tactical/black its commentary on Tuesday will shed some light, Regardless, the iPhone will again be the key contributor to the quarterly results for the Cupertino, Calif., company, traditionally representing more than half of its total revenue, Analysts polled by Thomson Reuters expect Apple to post earnings of $1.23 a share and revenue of $37.9 billion for the period ended in June, In April, Apple projected sales of $36 billion to $38 billion, If Apple meets or tops expectations, it will mark the second consecutive quarter of strong results..

The fiscal second quarter, which ended in March , was a great one for Apple in nearly every respect. The company reported a surprise return to earnings growth -- its highest rate in the past six quarters -- and better revenue and gross margins than analysts and Apple had anticipated. That the iPhone -- Apple's biggest moneymaker -- accounted for much of the growth came as a relief to investors who worried that demand was waning ahead of the bigger-screen iPhone 6 expected after this year. Apple said it sold 43.7 million iPhones, much higher than the 38 million anticipated by analysts.

Apple's fiscal second evo tactical case for apple iphone 6 plus and 6s plus - tactical/black quarter results didn't seem to be affected by worries that consumers were holding off on buying the current, 4-inch iPhone models in hopes a new version would hit the market soon, We'll know Tuesday if that also was the case in the most recent quarter, The company is believed to be prepping two new iPhone 6 models with display sizes of 4.7 and 5.5 inches for later this year, as well as new iPad models, The only notable downside in Apple's fiscal second quarter was iPad sales, which were weaker than anticipated, Apple sold 16.4 million iPads -- short of both analyst expectations and year-ago results..

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