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Piyasvasti, who was president from 2009 to 2012, brought the airline into profitability but was removed abruptly by the then democratically-elected government. In 2014, Thai Smile began operating under a separate license, in a move that airline sources said led to problems with service, network connectivity and to tension with the parent airline. Jothin, who was at Thai Airways for 35 years, says a priority for the new team is to reintegrate Thai Smile under the Thai Airways brand and license. “We had no plans to spin off Thai Smile into its own airline at the time. It was going to be another brand under Thai Airways,” Piyasvasti said.

Singapore Airlines Ltd is planning to do that with its regional offshoot SilkAir to provide a more consistent experience for customers, In the budget market, Nok Air, in which Thai Airways holds a 20 percent stake, has been unprofitable for the last four years in the face of rapid growth from competitors like Thai Lion Air and Thai AirAsia, “There could be an opportunity for Thai Airways to increase its involvement and potentially take over Nok,” CAPA Center for Aviation Chief Analyst Brendan Sobie said, “Developing a all business cufflinks new multi-brand strategy could be an important initial task for the new CEO, Such a strategy would strengthen Thai’s long term position.”..

Thai Airway’s legacy of a mixed fleet after purchases by previous governments is another challenge. Most airlines like to operate only a few types of jets to gain economies of scale in areas like maintenance and pilot training. But Thai Airways, which requires government approval for fleet purchases, operates almost every available type of Airbus SE and Boeing Co widebody jet, from A380s to 787s, but none in particularly large numbers. The new leadership should “focus on reducing expenses and trimming the fat,” Piyasvasti said, adding that a fleet strategy should include a rolling plan for new aircraft and decommissioning old jets that are not fuel efficient.

In July, the Transport Minister Arkhom Termpittayapaisith said that the carrier would be purchasing 23 new jets for $3 billion but it has yet to place a formal order or disclose the types involved, Thai Airways shares have fallen by 25 percent since January, Most analysts have “neutral” or “sell” recommendations on the stock as they wait to see Sumeth’s strategy for reviving the carrier, “It is important for Thai Airways to move forward with fleet renewal and acquisition, which has been repeatedly delayed and all business cufflinks is now a pressing issue,” CAPA’s Sobie said, “There is still work to do in the transformation and there are many challenges to overcome.”..

TOKYO (Reuters) - Japanese policymakers on Tuesday called for an early solution to the escalating U.S.-China trade war and warned of the potential damage to global growth in the wake of President Donald Trump’s decision to slap new tariffs on China. Asian shares fell on Tuesday after Trump said he will impose tariffs on an additional $200 billion worth of Chinese imports, in a sharp escalation of the trade conflict between the world’s two biggest economies. “Tit-for-tat tariff retaliation benefits no country,” Japan’s Economy Minister Toshimitsu Motegi told reporters after a regular cabinet meeting.

Finance Minister Taro Aso said while global trade imbalances must be fixed to avoid another financial crisis, the United States and China must address the problem through dialogue instead all business cufflinks of slapping retaliatory tariffs on each other, “The world’s biggest and second largest economies must hold dialogue appropriately,” Aso told a briefing on Tuesday, “Declines in trade volume means contraction of their economies, and the impact on other countries will become large.”..

Trade minister Hiroshige Seko also said Trump’s decision to impose new tariffs on China was “extremely regrettable” as it could hurt the global economy and could have unintended consequences on other economies. He said the government would scrutinize how the trade spat could affect Japanese companies, which may see sales hit if global supply chains are disrupted. “There are quite a few Japanese companies who ship parts to China, which are then assembled (as final goods) and exported to the United States,” Seko told a news conference.

The intensifying trade friction is among risks the Bank of Japan will scrutinize at its two-day rate meeting that ends on Wednesday, While many Japanese policymakers do not see the trade woes as an immediate threat to the country’s economic recovery, they fret that the damage could be serious if Trump decides to raise tariffs on automobile and auto parts imports, Some policymakers also all business cufflinks worry that Japan may come under pressure from Trump to open up its sensitive agriculture market through a bilateral free trade agreement..

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